With the overturning of Roe V. Wade, a war has been launched on basic human freedoms in America. This campaign was crafted to fight back against extreme right wing propaganda, reframing abortion bans as what they really are—forced pregnancy.

I was the creative director on this project.

Partner: Henrik Bakke-Hareide

Featured in Creativity Top 5, AdAge and reposted by the lovely Alyssa Milano.

On social, a variety of animated and static assets were shared broadly on ACLU organic and paid media.

The assets were featured in homepage takeovers and re-shared by celebrity ACLU supporters.