In the post-pandemic days I’ve had the chance to hone my pharma chops at a few agenices on multiple clients ranging from consumer to HCP and oncology treatment. From 2022-2024, I worked extensively on Otezla, an oral psoriasis medication that helps patients deal with red, flaky skin. I created multiple social campaigns, worked on print, in-office posters and more. I also contributed to the TVC work that is currently on air as of summer 2024. One of the favorite campaigns I worked on, the Psomething Different social assets were concepted by me and my partner, with captions and image copy written and directed by yours truly. Keep an eye out for the easer eggs.

Working on oncology concepts is something I find rewarding and educational. The below assets are a range of campaigns my partner and I created for a new b-cell lymphoma treatment.

One of the more recent things I worked on was this print ad for Otezla’s 10 year anniversary. I led the copy with my partner and also concepted the “Next is Greater” campaign, as well as the accompanying greater than symbol that served as the visual device.