2021 saw the most anti-trans bills ever introduced in state legislatures. As a result, the lives of transgender and non-binary people are often viewed through a political lens. This campaign was launched to remind people that trans lives are more than political and there’s so much more to trans than gender.
I was the creative director on this project.
To extend the trans joy to social in a shareable way, we created the first-ever Trans Pride Dictionary, a glossary of terms that define what it means to experience trans joy.
The posts are currently going live on ACLU’s Instagram account.