The earth is warming faster than ever. That's bad news for all of us, but especially sea turtles as a recent study revealed 99% of sea turtles on key nesting sites are being born female due to rising temperatures.

So where does Banana Boat come in? Banana Boat’s tagline is "We've Got You Covered." And with climate change threatening life on Earth, the time had come to extend the sun protection to other inhabitants of the beach.

Introducing Nest Domes: the first-ever shading and ventilation structure used on beaches to protect baby turtles from extinction.

Let’s start the journey with the lore. Here’s the original one pager I presented with my CCO to the JWT Global Creative Council.

And while this idea was originally “born” in 2018, it took a couple years (and mergers) before it finally was put into action in Wunderman Thompson’s Colombia office, in partnership with The Colombian Sea Turtle Conservation Program.

And that’s the beauty of advertising, at it’s core it’s all about good ideas. And a good idea, like life, finds a way. And win awards.

Featured in Design Taxi, AdForum and Little Black Book.