NBC has been around for almost 90 years. Online video is nothing new. We were tasked with announcing the introduction of a service that's 10 years too late. So we had fun with it. We showed how the places you often find boring are now suddenly more dramatic, more entertaining, or more hilarious. It's all possible thanks to NBCU's suite of apps, which allow you to Watch TV Without The TV™.
We didn’t just tell people they could watch TV without the TV. We transformed subway platforms into TV platforms.
